🎬 Top Videos by Views
Highest-viewed reels in this campaign — benchmarks for viral potential
💰 Lowest CPV
Most cost-efficient reels — best return on spend across the campaign
🔥 Top Engagement Rate
Highest audience resonance — likes, comments, saves & shares as % of views
📡 Views / Follower Ratio
Content reach beyond existing fanbase — signals distribution & discoverability
Month-on-Month Breakdown campaign performance over time
Cumulative metrics across all active influencers each month — track spend, reach & engagement trends
| Month | Creators Live | Total Views | Total Budget | Blended CPV | Eng. Rate | Total Likes | Total Comments |
|---|
Influencer Tier Breakdown by follower count
Nano <10K · Micro 10K–50K · Macro 50K–500K · Mega >500K — performance averages by audience size
| Tier | Count | Avg Views | Avg ER | Avg CPV | Total Budget |
|---|
| Influencer | Category | Tier | Month | Region | Followers | Views | Likes | Comments | Eng. Rate | Views/Follower | CPV | Budget | Status | Actions |
|---|
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Top 10 by Views actual plays
Highest-performing reels by total video play count across the full campaign
Top 10 by Engagement Rate % of views
Reels with highest (likes + comments + saves) relative to total plays
Avg CPV by Month cost-per-view trend
Avg CPV (mean of creator CPVs) vs Blended CPV (total spend ÷ total views) — lower is better
Budget Spend by Month MoM ₹ investment
Total influencer marketing spend per campaign month — track how investment scales over time
Engagement Rate by Region avg %
Which geographies drive the highest audience interaction on Cars24 content
Avg Metrics by Tier ER % vs Avg CPV ₹
How different audience-size tiers compare on engagement and cost efficiency
Followers vs Actual Views reach amplification scatter
Each dot is a creator — outliers above the diagonal over-index on reach relative to their follower base
Agency Performance creator count · views · CPV · engagement
Avg CPV = average of each creator's cost-per-view within that agency
| Agency | Creators | Total Views ▼ | Total Budget | Avg CPV | Avg Eng. Rate |
|---|
Content Category Matrix influencer count by month × category
Number of active influencers per content niche across each campaign month